I've thought about the Council purpose ... a lot. Communication is a central role of the Council, in some ways especially for the Council.
Nevertheless, communication is always a means, more than a purpose. Talking is not the soul or basic reason or purpose of the Council's work.
Operating well is not the soul or basic reason or purpose of the Council.
The purpose is connected to the mission in a more fundamental way. Is it enough to say our purpose is to communicate to effectively further the mission? This statement is good because it is flexible and inclusive and a statement of purpose needs to be flexible and inclusive to provide room for movement.
But I am longing for a statement of purpose that says something a bit more to the point of saving plant, to ACTION, not talk, to FOCUS on the current strategies that the Board and Society have deemed most urgent for the current year and time. I don't want the Council to be so broad, inclusive, and involved in so many things at so many fronts that it can't achieve something tangible that actually does save some plants and wildlife this year, now.
Perhaps just by including the words 'action', 'focus', 'urgency', and 'current' the purpose statement could reflect this sense of importance and mission.